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How Responsive Web Design Enhances SEO

responsivewebdesignA responsive web design is an approach that responds to each user’s actions and setting in terms of orientation, screen size, and platform. This approach allows a user to easily access a site from various devices. A responsive site will adjust itself automatically to suit the device in use. Scripting abilities, image size, and resolution should change automatically when a user switches from their smartphone to a tablet. With this approach it is unnecessary to come up with a new site design for every device introduced in the market.

Improved Search Ranking

Google encourages sites to use responsive design to enhance their optimization process. A responsive design plays a very important role in search engine optimization (SEO) strategies. This design is necessary for any site that wants to enhance its SEO marketing campaign.

A responsive design allows for faster loading on sites. It also providers improved engagement for viewers. Online users have a better experience on a site if they can easily transition from one device to another. In addition, search engines find it easy to rank and index responsive sites and this promotes SEO.

A responsive site offers an engaging experience and this is one of the factors that search engines such as Google consider when they are ranking websites. With a responsive design, there is no need to create different versions of each site. Using different sites makes it less engaging for users and this can affect your search engine rank.

Websites are designed primarily to share content. If a site is user-friendly, it will be easy for online users to find, understand, and share the content. A responsive design focuses on the user. User experience is one of the main factors that search engines consider when ranking websites. If a user is accessing your site through their tablet or smartphone, they should be able to access all the content that is available to desktop users. If a user is on a desktop and they find information that they would like to share with a friend, they should be able to send it to a mobile phone or tablet and the recipient should view it with ease.

Boost Link Building

For sites that rely on link juices in their search engine optimization approach, a responsive design can help to boost link building. It does this by preventing link dilution. A responsive design allows links to flow efficiently back to the main site and ensure all the social links are in one place to allow for enhanced SEO outcomes.

Eliminate Duplicate Content

A responsive web design helps to eliminate duplicate content. If you have put in place several sites to suit different types of devices, search engines will consider the content you include on your desktop and mobile versions less valuable because it is similar. This can have an adverse impact on your site’s organic ranking.

A responsive web design is vital if you want to attract a large number of people to your site and keep them coming back. This is because it creates an engaging experience for them. It also offers flexibility because they can access it with a variety of mobile devices.

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