Mobile-Friendly Websites Are The New Black

Website owners, take heed.

As smartphones and tablets become increasingly popular, mobile Internet usage is at an all-time high. In order to be remain competitive in search engine rankings, websites have to go beyond being just user-friendly – they must be mobile-friendly as well.

mobilefriendlywebsitesThe benefits of having a mobile-friendly website in a mobile-oriented world are many. First, let’s talk conversion rates. You know – the process of turning those clicks into clients. Recent data from Global Web Index suggests that 80% of consumers are using their smartphones to perform Internet searches. If a website isn’t mobile-friendly, this means 80% of consumers can’t navigate it and the website owner loses out on that 80% of consumer business. Not good.

Next, we move on to the whole “Because Google SAID so, that’s why” benefits of having a mobile-friendly website. As of April 2015, Google now uses a website’s mobile-friendliness (or lack thereof) as a ranking criteria for search engine placement. A mobile-friendly website is automatically ranked higher in search results than non-mobile-friendly websites, which may not rank at all anymore.

The importance of mobile-friendliness shouldn’t come as any surprise to website owners who use Google’s webmaster tools to manage their analytics. In January 2015, Google sent a message to webmasters who use the Google tool set, informing them if their website was not in compliance. Additionally, Google has been rewarding mobile-friendly websites with a special designation, which tells mobile Internet users which websites provide an optimized mobile experience – since November 2014. Secretly (or not so secretly, according to the official blog), Google has also been penalizing websites for providing a bad mobile experience since 2013.

As you can see, mobile-friendly website are definitely the new black. And since past behavior is the best indicator of future behavior, we believe Google’s emphasis on mobile-friendliness will only get stronger as time goes on.

To see how your website ranks in overall mobile-friendliness, use the Google Mobile-Friendly Testing Tool for a complete analysis. If you don’t get the results you (or Google) wanted, you should make plans for a redesign sooner, rather than later. If you can’t the changes yourself, contact a web or wordpress development firm that specializes in responsive web design (RWD). Responsive web design enhances the mobile-friendliness a website and is definitely a must-do for any website owner who wants to remain competitive in the ever-changing world of search engine rankings.

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