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The Benefits of Responsive Web Design

With so many tech gadgets on the market today, mobile Internet usage is becoming the new norm.

Gone are the days where Internet users are tethered to their laptops or desktops to access the web. Consumers want information at their fingertips on the go – whether it be via smartphone, tablet or some other mobile device.

According to data collected by research firm IDC, the number of mobile Internet users increased by nearly 17% between 2010 and 2015. Those numbers are only projected to go higher. This leaves web developers scrambling for a solution to making websites easily accessible across a myriad of devices.

advresponsivewebdesignThat solution is responsive web design (RWD).

RWD is a specialty coding approach to web design that optimizes viewer experience by creating a ‘one size fits all’ website that minimizes panning, scrolling and resizing, regardless of the viewing device being used. In short, a website that’s created using the RWD method is going to perform equally well for smartphone users as it does for traditional desktop computer users. So let’s take a look at a few of the benefits of RWD and why it’s so important for any website.

Increased Conversion Rates – When a website provides a good user experience, visitors are more likely to make those clicks that covert into sales. A website that provides a less-then optimal experience creates the opposite effect. If visitors can’t navigate your site on their device of choice, they’re not going to stick around to figure it out. They will simply move on to a more user-friendly site, which may belong to your competition.

Recommended By GoogleResponsive web design streamlines the HTML process to one URL and one set of code for both traditional and mobile versions of the same website. This makes the website easier to crawl and index by the major search engines, which improves search engine rankings by making the indexing process easier.

Streamlined SEO Campaigns – If you have two versions of the same website (desktop full version and the mobile version), you will also need to have two SEO campaigns to market them. SEO campaigns can be expensive, time-consuming and difficult to manage. Responsive web design streamlines the SEO process by combining both platforms into one meticulously designed site so that SEO efforts can be focused where they do the most good, instead of being divided between multiple URLs.

If your current website wasn’t created using the responsive web design method, you should definitely consider having it updated. The benefits of RWD are too numerous to ignore and could mean the difference between the success and failure of your online ventures. We at Digital Pages can assist you in migrating your existing website to RWD or creating a fresh & stunning responsive web design site catered for your business needs. Please contact us today and speak to one of our responsive web design experts.

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